![]() A vampire billboard in the month of October is intentional, reminding the viewer of Halloween, a holiday specifically fun for the young crowd, involving dressing up and partying (perhaps at parties that serve chips?). ![]() The billboard is also using contextualism. ![]() The use of space, the bright red, the use of a geometric font, the styling is also nodding to the mod 60’s and vampire movie culture. A nod to the “pop” in the brand’s name, the brand using the popstar to seem hip and fun. Young women who are watching their weight, eating baked chips and are influenced by Katy Perry’s endorsement PopChips is using the “glittering personality” appeal. The newly single singer’s ad campaign, which debuts September 1, features the. Photographic approach.Īudience: young, culture-driven food product purchasers. The name Katy Perry is usually synonumous with candy, but not anymore The California girl is now the face of Popchips. Summary: (medium, typeface, etc.) Describe the thing.īillboard in Capitol Hill, Seattle, last seen Monday, October 1st, 2012. Advertising Analysis #1 Using Tom Lenon’s Advertising Concept Word List
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